By Mat Kelly
Your trade show displays are a major determining factor as to whether you will have a successful trade show exhibit or not. You need to use high quality displays that will attract visitors to your exhibit. You want to make sure that your trade show display not only attracts visitors it should make them want to know more about your product and services.
You want your trade show display to be neat and it has to be visible so visitors will know what message you are trying to get across. You can use a display board to put some of your products on. Make sure the display is at eye level to draw them in. The display board should be nicely organized and not too cluttered. You should also make sure all your prices are clearly marked.Your customers will want your items if they think they are in high demand. You can put a sold sign on one or two items. This will make visitors to the trade show think that they better purchase your product now because it might not be available later.
You can use interactive trade show displays to attract a crowd to your exhibit. You can use surveys, computer games, drawings or demonstrations. You don't have to have an elaborate presentation or demonstration, just something that will peak the visitors interest.
Giveaways and promotional items are also a good way to attract visitors. It is also a good way for the visitor to remember you after they have left the show. Make sure the promotional items are something people will use or look at often, such as magnets, key rings and pens. It's better to place your promotional item in a place where they have to walk into or through your exhibit to get one.
You can use a drawing or contest to attract visitors and it is also a way to collect contact information. The contact information can be used after the show to contact potential customers. You can have a drawing for a promotional item or you can use one of your products as a prize.
You want to make it easy for your visitors to get information about prices, minimum orders or other basic information. You can provide this information by using signs and graphic displays that are easy to read. This way a visitor already knows exactly what you have to offer without having to ask.
One very important thing to make sure you have is plenty of marketing materials. You will want color flyers and brochures. You will also want to have plenty of business cards and order forms available. That way visitors will have information about your product and services they can refer to at a later date.
You want your trade show exhibit to look professional and organized. You should make sure you have table top covers to give the space a unified look. You can use table top or floor displays to get your message across. You can use literature racks so your marketing materials are easy to get to. All of the things above will help you to have a successful trade show exhibit.
Mat Kelly is the president of ExhibitDEAL, a leading provider of trade show displays and accessories such as trade show flooring and banner stands. ExhibitDEAL can be found online at: ExhibitDEAL.com.
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Dave Ouellette is an Exhibitor Service and Sales Consultant with TheLogHomeShows.com.
For upcoming events and shows please visit him at:
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